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What agile event programs are and why they're essential

Jet Rodriguez

VP, Marketing

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Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

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Shopify Plus Presents

How to turn peak traffic into peak sales this holiday

Get top tactics to increase ecommerce conversion rates from the businesses doing it well.


September 
1st
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2:00pm 
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Virtual Event: How to Build an Agile Events Program

Relax and relive the moment.

Watch Now
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Grab your favorite snack and tune in.

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About

Learn from the world’s fastest growing brands as they share practical tips on boosting your ecommerce conversion rate. With holidays around the corner, find out which Shopify businesses are turning more visitors into customers on Black Friday, Cyber Monday, and Singles Day.


Join us and our panel of Shopify merchants that have used conversion tactics to grow their business, including a live Q&A session where you can ask your most top-of-mind questions.


 In this webinar, you’ll learn:

How to find the average conversion rate for a business of your size and industry with a conversion rate calculator

How to design an online store that turns visitors into customers

What 4 fast-growing Shopify brands do to boost conversions year round

Key takeaways

• How to design an online store that turns visitors into customers
 
• What 3 fast-growing Shopify brands do to boost conversions year round


• How to find the average conversion rate for a business of your size


and industry with a conversion rate calculator

Key takeaways:

•

How to find the average conversion rate for a business of your size and industry with a conversion rate calculator

•

How to design an online store that turns visitors into customers

•

What 4 fast-growing Shopify brands do to boost conversions year round

Your Host

Sab Pell

Sr. Director of Product Marketing

Sab Pell is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

OpenFORM

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Meet the speakers

Tayler Carraway

Hill House Home

Ecommerce Director

Tayler is the VP of eCommerce at Hill House Home and the founder of Happy Medium. Before this, she started the first ecommerce team at J Crew Factory and grew the online businesses of Ralph Lauren and Victoria Secret. She likes to write about ecommerce for founders on her Twitter.

Ezra Firestone

BOOM! by Cindy Joseph

Founder and CEO

Ezra Firestone has been recognized by Shopify and Entrepreneur Magazine as a leading ecommerce expert and a refreshing voice in the entrepreneurial community. He has founded multiple 7- and 8-figure brands (generating over $155 million in the past 5.5 years), and shares his personal and professional insights through Smart Marketer and Zipify Apps. An outspoken proponent of “people over profit,” he leads a team of 95 employees while traveling the world educating business owners on how to build brands with integrity and purpose. Most recently in 2020, Ezra partnered with Shopify to create their premier course on Facebook advertising. 

Danny Taing

Bokksu

Founder and CEO

Danny Taing is the Founder and CEO at Bokksu, a New York and Tokyo-based brand selling Japanese snacks direct to consumers. He developed his passion for Japanese food and travel during his four years living in Tokyo before moving back to NYC. Before starting Bokksu, Danny worked in Business Development at Rakuten and in Digital Marketing at Google. In his spare time, he is an avid rock climber who loves to get into fierce battles with friends over board games.

Your hosts

Sheena Brady

Shopify

Merchant Success Team Lead

Jordan Bryant

Shopify

Senior Merchant Success Manger

Plus Events is a host of exceptional ability. Studies show that a vast majority of guests attending events by Plus have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

Cashmere

Nicole - Founder and CEO

A powerful story of resilience and inspiration, Cashmere Nicole founded Beauty Bakerie in 2011 with the mission to be sweet and sweeten the lives of others.


During a challenging, but successful fight with breast cancer, Cashmere became extremely health conscious and research-driven about the products we put in and on our bodies. The Beauty Bakerie brand is a direct reflection of Cashmere’s perseverance and passion for both high quality, healthy ingredients that enhance the beauty in everyone, every day.


Cashmere continues to grow her global brand which is now sold in nearly 2000 locations. She embodies the sweet life not only by developing cruelty-free, all-inclusive cosmetics but more importantly while implementing initiatives such as the 501(c)3, Sugar Homes that she founded in 2016 which supports the needs of orphaned children worldwide. Beauty Bakerie is a venture-backed firm with Institutional supporters and Investors such as Unilever Ventures, New Voices Fund & 645 Ventures.

Bokksu

Danny Taing - Founder and CEO


  Danny Taing is the Founder and CEO at Bokksu, a New York and Tokyo-based D2C subscription box and e-commerce platform for Japanese snack food discovery. He developed his passion for Japanese food and travel during his four years living in Tokyo before moving back to NYC. Before starting Bokksu, Danny worked in Business Development at Rakuten and in Digital Marketing at Google. Danny studied Computer Science in the Postbaccalaureate Studies program at Columbia University and received a Master's in Sociology and a dual Bachelor's in Psychology and Communication from Stanford University. In his spare time, he is an avid rock climber who loves to get into fierce battles with friends over board games.











Hill House Home

Tayler Carraway - Ecommerce Director


Tayler is the VP of ecommercr at Hill House Home and the founder of Happy Medium. Prior to this, she started the first ecommerce team at J Crew Factory and grew the ecommerce businesses of Ralph Lauren and Victoria Secret. She likes to write about ecommerce for founders on her Twitter.





 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Boom! by Cindy Joseph, Smart Recruiter, Zipify  

Ezra Firestone - Founder and CEO

Ezra Firestone has been recognized by Shopify and Entrepreneur Magazine as a leading ecommerce expert and a refreshing voice in the entrepreneurial community. He has founded multiple 7- and 8-figure brands (generating over $155 million in the past 5.5 years), and shares his personal and professional insights through Smart Marketer and Zipify Apps. An outspoken proponent of “people over profit,” he leads a team of 95 employees while traveling the world educating business owners on how to build brands with integrity and purpose. Most recently in 2020, Ezra partnered with Shopify to create their premier course on Facebook advertising.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Check it out
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02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register
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03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now
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04

IRL + URL: How to Blend In-Person and Virtual Events

Blending in-person and virtual experiences to create a hybrid event is one way event marketers can lean into this ever-changing operation, reach new audiences, and discover new growth.

Read the article
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Sab Pell

Sr. Director of Product Marketing

Openform

Sab Pell is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams. Sab Pell is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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This event is no longer accepting RSVPs. To access the recording, please visit our on-demand page https://bit.ly/conversion-webinar